Solar Fred talks about marketing, lead generation and lowering customer acquisition costs. Make sure when you see him next time you ask about how he got the name “Solar Fred”, the back story is funny!
Tor talks about blogging and turning that blog into a book, which he did! Also learn about building trust and “Stop slapping your customer as soon as they go to your website”. Use that great content for social media to get prospects to see you as the professional you are.