Straight Talk / Real Marketing

Live: Jon Semingson & Scott Sullivan @ InterSOLAR

CEO of Peak Demand, renewable energy recruiting company.  Placing professionals in all aspects of renewable energy.  Jon and his team work with technical, sales, marketing and C-Level professionals.  He also talks about how technology has changed the recruiting...

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Live: Tor “Solar Fred” Valenza & Scott Sullivan @ InterSOLAR

  Solar Fred talks about marketing, lead generation and lowering customer acquisition costs. Make sure when you see him next time you ask about how he got the name “Solar Fred”, the back story is funny! Tor talks about blogging and turning that blog into a book, which...

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Home Solar Sales; Right in the Neighborhood

Author: Mike Wolpert The residential solar sales game is going to be a bit more challenging this coming year, but the core strength is there; people are ready for solar and those of us who double down on new business marketing will survive and prosper, those who fail...

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Local Solar Installers Have a Huge Advantage

Small local companies can compete against the big installers, especially with the shifting US solar market and the renewed focus on residential. Because of some key advantages, smaller companies are well positioned for the growth in home solar in 2017. Small and...

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Top 5 Strategies for Local Solar Marketing

The residential solar market is going through a great transformation right now; in the US, we are moving from the “Early Adopters” to the “Early Majority”. That’s a double edged sword, some bad news and a lot of good news. The easy money is pretty much gone, the folks...

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Fresh Year, Fresh Cookies. All Good for Solar Sales!

Here’s some food for thought; we are off on a fresh start with a new year, the perfect time to look ahead and look for fresh approaches. No matter if easy year was ‘great’ or kinda ‘crumby’, today is a day to realize that 2018 holds a lot of new cookies for us 🙂 The...

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The Local Boom in Residential Solar

This is the year of change in US Residential Solar; big shifts among the big players, SunEdison and Sungevity are in bankruptcy, NRG is refocused on commercial and utility while SolarCity has been redone as Tesla. Because all this trouble and strife in the big leagues...

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Residential Solar Sales – Uncertainty – or Good Times?

2017 is shaping up to be an interesting year for residential solar sales in the U.S. With changing energy policy out of Washington, expiring tax credits, there’s uncertainty. We hear all the good press about solar as an industry, with the BIG increases in mega watts...

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Selling Residential Solar? Tell These 3 Marketing Stories

Our prospects want to know about solar and how it will improve their lives. If we tell them stories, they listen. If we just give them data, they only pretend to listen. It seems we like to make ‘logical’ decisions but in reality, we make emotional decisions and then...

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Best Solar Marketing Strategies

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